The market is abuzz with "SaaSpocalypse," a narrative claiming traditional software-as-a-service (SaaS) companies are doomed.
The Story
This fear, driven by AI's ability to automate code and create custom applications cheaply, has seen major software ETFs drop 30% recently.
Why It Matters
For European SMBs like yours, this "SaaSpocalypse" hype is mostly noise. Your core software isn't just code; it’s years of integrated data, established workflows, compliance infrastructure, and the trust built with your clients. AI can't simply replicate these deep-seated moats overnight.
What To Do About It
My advice is clear: don't abandon your proven software. Instead, identify 1-2 specific, high-impact workflows – think initial client intake, document analysis, or internal knowledge retrieval – where AI can integrate directly. I can help you scope a 3-month pilot for €5,000-€10,000 to demonstrate tangible ROI within your existing setup.
Related Signals
Pax8 confirmed Microsoft's global Copilot and M365 price rise took effect 1 July 2026, alongside new Purview deployment services and an SMB-focused Copilot sales course for partners.
27 Jul 2026
Microsoft rolled out its Project Manager Agent worldwide in April 2026 as part of the Copilot 2026 Wave 1 release, alongside video meeting recaps and Community Agents in Teams.
10 Apr 2026
Salesforce overhauled Slackbot with 30+ new AI capabilities, turning it into an autonomous desktop agent that executes tasks via MCP integrations with Google Workspace, Microsoft 365, Notion, Workday, and 6,000+ apps.
4 Apr 2026